We are available for hire, find out more.

RSS Feed

Festival of Britain Branding

By Rach ~ Friday, 07 October 2011

What caught my eye most of all on my trip to the Museum of Brands was a small display dedicated to the paraphernalia produced to advertise and accompany the 1951 Festival of Britain.

The Festival was intended to mark the centenary of the 1851 Great Exhibition and also to raise the grey, rubble-filled, harshly-rationed spirits of post-war Britain. It was to be a beacon of modernist design and set the template for the coming decades.

The distinctive logo I had seen before, but the other quirky design details were new to me. The overall effect was celebratory, striped, bunting-bedecked, good old-fashioned, but also forwards looking, British fun. It almost had a seaside feel to it.

To get a better feel for the components I filled a sketchbook page with some of my favourite letterforms and shapes and then started playing with some bits and bobs in Illustrator, trying to imagine how you might translate aspects of them into site design elements.